“Mehrzeller” The Multicellular Caravan

"Mobility and living on the move are very important themes of our fast-moving age. People want to be mobile but at the same time, have a strong desire for a lasting home and their own personal four walls. In the camper market there is strong demand for new design and personalized, tailor-made solutions. Individualist tourists want a caravan that is made just for them.

The solution to the problem is offered by the “Mehrzeller” – the multicellular caravan. Using the online Configurator, every user sets up a design that is unique, their own layout that they can identify with. The configuration is generated by a computer using the customer’s inputs, and then the final design is done by parameters from the architects to yield an attractive and practicable result. The caravans are produced using the principles of “mass customization”: this allows both the individual wishes of the customer to be accommodated while producing the caravan with series methods."